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Use Community Video to Connect With Clients and Fans

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Use community video to connect with clients.Video blogs–or vlogs–are one of the most important new ways for businesses to connect with clients in our virtual world. Quality blog posts are a vital way to build your authority and credibility in your field. However, community video accomplishes something different. When you chat with viewers in a video, they feel much more connected to you as a person. A well-done video can help people to feel like they’ve met you and gotten a real sense of who you are. This feeling of connection builds trust on a much deeper, more visceral level than written blog posts alone.

Community video not only helps potential clients connect with you, it also helps them connect with each other. Video is a great way for your business to build up an online community engaged in conversation about your brand, service or product. There are lots of easy-to-use programs that make creating a video a very simple process. When you have a regular schedule of video posting, your subscribers know when to check in to your blog or YouTube channel. Community video is a great way to encourage clients and fans to share your content. This leads to greater engagement with your brand and more business for you.

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